消费主义与城市：全球化的进与退
“双11不止是一次活动，更是能量的场……所以我们把每年双11都看作是系列感的、有延续的一个整体。”三顿半创始人兼CEO吴骏在2022天猫双11全球狂欢季上的发言，从商家的角度揭开了双11乃至电商行业的变化趋势。
消费是一种异化，它把我们曾经对自己所有的期许化作了买单的那一刻的片刻欢愉与喘息。同样消费打造的符号与行为准则也在不知不觉间支配着这个世界。我们习惯于以衣着、点餐的菜单、手表、手机型号评价一个人的品味乃至阶层。同样消费前所未有地介入了我们的文化生产，电视剧、短视频、综艺节目既是一种消费所诞生的工业产品，也使得意志软弱的我们在不知不觉间被隐性的资本所俘获。
Model description and hypothesis do not need too much language modification, description can be clear. Scholars show that the research object is a dual-channel supply chain composed of a manufacturer and a traditional retailer, and the purpose of the research is to study its pricing decision. The scholar described the research process and drew the model flow chart. The description of the scholar was very clear, and each parameter was clearly marked in the figure. At the same time, scholars also listed the research hypotheses clearly. First of all, manufacturers do not consider production costs. E-commerce platforms and traditional retailers do not consider sales costs and do not consider stock shortages. Then, when manufacturers sell goods to retailers through e-commerce platforms, e-commerce platforms uniformly charge deduction fees. Finally, product market demand is influenced by retail price and sales effort level.
过程，认知是一个过程具有周期性，前面的决策只是过程的最终呈现。因为在做决策之前，你会通过信息库、资源库、各种模型思维，各种环境变量等，进行分析和判断，这是一个综合的动态过程。
前面讲的是如何使收益最大化的问题，那么硬币的另一面就是如何使损失最小化。
01 行情回顾
避开错误，一旦认知不足，同样的3条路径让你选择，很容易选择错误的那条。就选择到了正确的路，可能是运气和概率事件导致，却没有方法可追溯。
你看一下银保地三傻，往年三傻可怜巴巴到什么程度了，银保地成为今年指数上涨的前几名，而去年的那些热门已经完全是两个样子，所以在不到六七个交易之后，咱大家看一下，在667个交易日的时间突然就变了。
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